Mr. Mitchell has a fifty background in environmental education and development issues.  Internationally recognized planner of destination, tourism and sustainable projects, he has  contributed to more than 2,000 projects in 59 countries over his fifty-year career.

　　Mr. Mitchell began his work on environmental issues as a regional coordinator for the First  Earth Day in 1970. He subsequently developed educational courses for the U.S. Environmental  Protection Agency (EPA). His further educational contributions included serving ten years on  the Board of the National Foundation for the Improvement of Education (NFIE), and on two US  national education commissions.

　　Prior to founding MCM Group in 1984, Mr. Mitchell served as Senior Vice-President of the  highly successful Los Angeles Olympics, where he was responsible for the planning and  support operations of the Olympics. Mr. Mitchell has served as a guest lecturer and provided  master classes at over 60 international universities and has written extensively on eco-tourism,  agritourism, sustainable development and SMART tourism.

　　Mr. Mitchell is deeply involved with sustainable development projects in China with twenty  year’s experience working on rural revitalization projects through the planning firm he founded,  MCM Group International, with offices in Beijing. He currently serves as the Chairman of the  International Rural Development Center (IRDC) and Chairman of Freeland - an international  environmental organization.

　　Mr. Mitchell was awarded an Honorary Membership in the Russian Academy of Sciences for his  environmental contributions to the Russian nation.